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Primrose 

schools

FIlms

Created a new visual and brand identity for Primrose Schools as part of a teacher recruitment campaign. Elevated their previous assets and provided a photo and video library of cohesive, engaging content.

 

Agency: Ogilvy

Art Director: Amera Lulu

Creative Director: Debra Fried

Director: Joe Turner Lin

Production: Hogarth, Jon Gaynes

Manifesto film

As part of a Creative Platform rebrand, I led the team in creating this manifesto film to set the emotional tone for the new direction.

Copywriter & Creative Director: Debra Fried

Co-editing: Amera Lulu

  

Campaign to recruit teachers and highlight the warmth, rigor, and support that Primrose offers. 

Agency: Ogilvy

Art Director: Amera Lulu

Creative Director: Debra Fried

print

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Created to promote Primrose Schools' unique style of early education.

 

Translated their technical curriculum practices into consumer-friendly descriptions. 

Agency: Ogilvy

Art Director: Amera Lulu

Creative Director: Debra Fried

Brochure