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Retinol: FIlm

Yes is the most affirming word in the English language. So, what better way to celebrate the launch of No7's new hero product but ​to enthusiastically proclaim: Yes. Yes to a product that works, yes to unretouched models, yes to an all-female creative team. With a suite of social assets to butress our TVC, the launch was a resounding success, outselling our client's benchmark. 

Agency: Ogilvy

Creative Director: Debra Fried 

Copywriters: Gillian Goodman, Larisa Makow

Senior Art Director: Hayley Grassetti