Yes is the most affirming word in the English language. So, what better way to celebrate the launch of No7's new hero product but to enthusiastically proclaim: Yes. Yes to a product that works, yes to unretouched models, yes to an all-female creative team. With a suite of social assets to butress our TVC, the launch was a resounding success, outselling our client's benchmark.
Creative Director: Debra Fried
Copywriters: Gillian Goodman, Larisa Makow
Senior Art Director: Hayley Grassetti