To promote a new line of Gerber snacks, we created a campaign that was equal parts eye-catching, informational, and adorable. Each product had its own featured social video, with custom stop-motion as well as live action. We also shot a series of stills and created an online landing page to complete the consumer journey.

Agency: Ogilvy

Director: Joe Turner Lin

Producer: David M. Fowler, Jon Gaynes

Executive Creative Director: Ryan Blank

Creative Director: Brittany Perez

Art Directors: Amera Lulu. Melanie Aarhus

Copywriters: Gillian Goodman, Kelly Stohr

Landing page

To continue the seamless consumer journey, we created two lively landing pages for parents to learn more about the new snacks.

Agency: Ogilvy

Creative Director: Brittany Perez

Art Director: Amera Lulu

Account Director: Bret Emerson & Taylor Gibbons